Kick Start a Start-Up

Ever wondered how to go about getting your own Start-Up going?

We are pleased to invite you to a special event together with Stockholm Invest and Start-Up Stockholm on how to Kick Start a Start-Up. The event will take place on Wednesday 8 February 2016 at 18:30 in the Netherlands Embassy at Götgatan 16A.

This is a joint event organised by the Dutch,  French and Southern African Chambers of Commerce. For more details on the program, go to Event Page 

We look forward to welcome you all on Wednesday 8th February. Sign up early as there is a limited number of seats available.



Demo Environment – Financing innovative technology for new markets

Financing innovative technology for new markets

Are you looking to introduce your proven and sold technical solution to a new market? Or, is your organisation looking to import technology that’s new to your country?

The Demo Environment programme funds international technology transfers involving buyers in the following 11 countries:

  • Africa: Kenya, Mozambique, Tanzania, Zambia
  • Asia: Bangladesh, Cambodia
  • Western Balkans: Bosnia and Hercegovina, Serbia
  • Eastern Europe: Georgia, Moldova, UkraineThe programme’s emphasis is on cleantech products, systems, processes, and services which offer clear advantages over competing solutions in the following focus areas:
  • Water
  • Sanitation
  • Ecosystem services
  • Energy
  • Urban developmentPlanning Grants are awarded to help entrepreneurs explore new markets and research their technology’s impact on the environment and poverty reduction. In Demonstration Projects, local actors receive financing to help them import technologies which offer solutions to local environmental challenges.Grants are awarded on a competitive basis. The Seller in a partnership can apply for a Planning Grant, and the Buyer can apply for a Demonstration Project grant. However, a partnership may not submit applications for both grants during a single call for applications.

    More information and how to apply follow link –>>


Global Expo Botswana 2016 – November 23 – 26

Botswana Investment and Trade Centre (BITC) will this year host its tenth edition of its premier business to business (b2b)  multi -sectorial expo known as the Global Expo Botswana from 23rd-26th November 2016 in Gaborone, Botswana.  The Expo will be hosted under the theme “Unlocking opportunities for Economic Growth”

  • Meet buyers/sellers of your product
  • Take part in the Business Matchmaking
  • Enter into partnerships and Joint Ventures
  • Attend all business workshops
  • Take part in the Investment Forums

More Information and Registration click here
Attendance is free  

If you want to Exhibit Products or have a Company Stand find price list below – note, deadline for registration for the stand is 1st NOVEMBER

TARIFF/RATES (circle preferred option below)

  1. Complete stand (space + stand construction and equipment-ready to us) US$110/ BWP1070 per m2 (minimum 9m2).
  2. Stand space only US$85/BWP815 per m2 (minimum 18m2)All complete stands include per 9m2: partition walls, carpeting, 1 facia with company name stand number, 2 spotlights, 1 electrical power outlet, 1 table, 2 chairs. Minimum stand surface in halls; 9m2All hall areas of 18m2 or less must book the complete stand option as in above.
  3. Outdoor area US$30/BWP275 per m2 (minimum 20m2)



Private Bag 00445 Gaborone, Botswana
(+267) 363 33300 or 363 3355
(+267) 317 0452

SSACC member enquiries contact


Total Malawi becomes the first beneficiary of the SSACC-SQORE Partnership

Total Malawi becomes the first beneficiary of the SSACC-SQORE Partnership.

In May of 2016, SSACC entered into a partnership agreement with Stockholm based, fast growing recruitment platform –  SQORE.

Sqore provides a global service running competitions for universities and corporations. Sqore provides branding, recruitment and innovative opportunities for their clients. Some of Sqore clients include ABB, TELE2, IKEA, AIG and more

The partnership will preliminarily run for 1 year, during which SSACC members and partners will be able to utilize the Sqore platform by launching a competition of their own.

On September 1st Total Malawi via SSACC’s MoU with Employers Consultative Association of Malawi (ECAM) launched FIVE competitions on the Sqore platform.

SSACC looks forward to assisting Sqore grow its platform in the SADC region.

View Total Malawi competitions – HERE
Read More about the initiative – HERE

Become a member of SSACC – HERE


Energy for Africa

Swedish companies join to elevate Africa’s Energy Sector

When several parties can benefit – that’s when business is as its best. Swedish companies active in the energy sector have joined under the motto “Energy for Africa” – and they are backed by Swedish export facilitating agencies.

The Energy for Africa programme launched on March 15th 2016 and will initially run for 2 years. There are several objectives* of the programme: “Create a Platform for Swedish Energy Export” / “Facilitate formation of Swedish Consortia” / “Back Swedish Export with favourable Financing” / “Ensure Sustainability in African Energy Programmes” / “Ensure Project Excellence and Optimal use of Capital” and of course “Enhance business environment and quality of life for millions of Africans”

So far two events have taken place: Meeting with Eskom** in Johannesburg and a major Swedish Delegation in Cape Town in conjunction with African Utility Week (pictured)

Energy for Africa vs. Power Africa

The programme “Power Africa” was launched as an American initiative by president Barack Obama in 2013, which Sweden joined. The objective is to elevate African Electricity sector by increasing power production with 30 000 MW and increasing number of connections with 60 million in Sub Saharan Africa. Different tools are used to catalyst private investments into the market. Availability of sufficient and reliable electricity is absolutely vital if you want to increase growth and standard of living. Read More on Power Africa

So far so good…

The problem for Swedish exporters is that “Power Africa” in Sweden is lead by Sida – who cannot promote Swedish business, this makes it difficult for the Swedish energy sector to engage in the Africa market using Power Africa tools. As a consequence of this, a parallel program called “Energy for Africa” was formed, to use the momentum of “Power Africa”, but focusing on promoting Swedish Export Companies, with the backing of Swedish agencies such as: Business Sweden, SEK and EKN.

If Swedish companies can come in early in the project development and preferably before the bidding process, backed with financial support from EKN and SEK, there is a much higher chance to influence project owners to focus on sustainability, in quality, health/safety/environment and knowledge transfer. The tools that Energy for Africa provides will also make Swedish companies better prepared in forming competitive consortia***

Ultimately, this will programme will benefit both Sweden and Africa.

Next programme activity will be a Delegation to Nairobi in conjunction with the East African Power Industry Forum (EAPIC), in September 2016.

Read More HERE

*    Objectives are summarized by Author and not exactly quoted from official Programme

** South African state owned power company

*** Swedish companies have traditionally not been successful in forming consortia

 Article by

Johan Frössling, MD of Confidere



SSACC was happy to partner with DI in their annual DI Africa conference for a second time. Whilst last year’s conference was critiqued for its overselling of the “Africa Rising” narrative, this year presented a more balanced conference, with specific concentration on the experiences of Swedish companies, small and large, operating in the various regions on the continent. The recurring theme of the day from the experience of the Swedish companies and experts was: Challenges equal opportunity!

Approximately 150 Swedish business leaders and industry stakeholders participated in the conference. The SSACC stand was popular and well received, with a lot of questions on who we are and how we can assist Swedish businesses interested in the SADC market. SSACC also played host to two of our partners from the SADC region, the Mozambique Chamber of Commerce (MCC) and Pangaea Securities from Zambia. The vice president of MCC, Mr Arlindo Duarte and Ms. Tidale Mwale of Pangaea Securities made a join presentation with SSACC President Åsa Jarskog on Doing Business in SADC with specific examples of Mozambique and Zambia.

Overview of discussions at the Conference

The perception of Africa is changing because the realities have changed. Africa has experienced rapid growth of the service sector and the middle class. The continent is joining the global trend of the 4th industrial revolution and essentially leapfrogging from agrarian economies to service economies. These rapid changes have created challenges, more specifically in: IT infrastructure (soft and hard), Financial Institutions, Energy Infrastructure and more recently, Cyber Securities.

In addition to the fore-mentioned sectors, and despite the growing services sector, agriculture remains a very important sector for many economies. We heard about the huge need for agriculture development in Mozambique for instance, one of the SADC countries highlighted during the conference. Only 20% of its fertile land is utilizes, leaving 70% uncultivated and imports 50% of its food needs. Mr. Arlindo Duarte, Director of Intermetal SA and Vice President of MCC argued the case for investment in Agro-processing, as currently, there are no companies in Mozambique doing large scale food processing. Ms. Tidale Mwale, Senior Broker and Trader at Pangaea Securities reiterated the same needs for Zambia, more especially as “the copper industry has overshadowed other industries, Zambia is trying to tell a new story – not of copper, but of the potentials in other sectors such as Agriculture and Manufacturing.”

The Zambia case is not unique; many SADC countries have depended heavily on natural resources, an extremely volatile industry. Therefore the general strategy across the region is to diversify economies, develop value addition supply chains and develop strong manufacturing sectors that can engage on a global scale, which has lead to SADC’s new long term Strategy for Industrialization.

Throughout the day we heard from the Swedish Ministry of Foreign Affairs Africa Department and various Swedish Companies of the importance to not assume homogeneity in doing business across the continent. As Anna Selander, Head of Consumer Lab at Ericsson, quoted Hans Rosling “It´s time to stop talking about Africa as one place!” Data between the different countries accurately shows the difference between countries “we need to be humble enough, that every country must be viewed by experience”.

– Click HERE for Ericsson Consumer Lab Report –
Case in point, when looking at the IT/Telecommunications sectors for Mozambique and Zambia, they have different challenges and therefore different opportunities. In Mozambique, 8 of 10 people use 2 to 3 different mobile operators – therefore the opportunity here lies within quality, reliability and infrastructure upgrade. Zambia on the other hand does not have the same efficiency challenges; instead, in Zambia the pressing issue is within financial inclusion. The single most challenging factor for doing business in Zambia is access to capital and access to financial services. This presents the opportunity within mobile banking, which is still very low compared to their east African counterparts.


GO THERE – Do not do table top research, go there! Advised Mr. Tobias Becker, Head of Africa Program, ABB, who have engineering and sales offices in 9 out of the 15 SADC countries. Do not concentrate too much on the ‘gateway’ countries e.g. South Africa, Nigeria and Kenya. There are 54 countries, do not put all risk in 1 or 2 countries, depending on the sector and the size of the company, the opportunities may be greater in other countries as opposed to the “gateway” countries.

Sustainability: you have to be sustainable and find sustainable local partners and together build constructive and innovative partnerships – very important, more so as Africa’s population is young, a growing well-educated population with strong regards to social infrastructure.

One must be innovative in identifying opportunities – as BIMA did in West Africa – they saw statistics that showed 70% mobile penetration, but only 2% insurance penetration ratio and identified the distribution gap as a business opportunity.

Even though 2015/16 saw drops in growth rates across Africa, more specifically for oil exporting countries, the long run perspective of strong economic growth remains. The lack of investment in Africa by Swedish business is not only due to risk aversion, but also to some extent denial. As Thomas Becker candidly stated “You can not run around with a Louis Vuitton bag for the rest of your life!” – Using the rapidly growing creative and fashion industry on the continent as proof that the continent is the place to be.







Sailing Regatta – win a ticket!

If you have not yet signed up for the – International Chambers Sailing Regatta – to get a fresh “kick start” after summer, make sure you do!

There is no better way to start the new professional season than to build your professional network and participate in the International Chambers Regatta 2016 with other professionals and company teams from the Stockholm Business Region.

August 30th – Bullandö Marina

Sailing, competing, teamwork, fun and excellent networking



SSACC has one ticket to give away to a lucky raffle winner all you have to do is: 

Non – SSACC Members? sign up as a member
SSACC Member? recruit 2 members to SSACC and inform us on

The ticket has a value of 1920 SEK (+VAT) – click HERE to see what is included
Raffle and announcement of the lucky winner will be on August 15th 2016


Malawi Investment Forum – 2016

Promoting Private Sector Led-Industralisation’

Malawi will hold its Second International Investment Forum on 10th and 11th October, 2016, at the Bingu International Convention Centre in Lilongwe, Malawi.

Under the theme ‘Promoting Private Sector led-Industralisation, the Forum aims to develop new business opportunities with regional and international businesses within the following sectors:

  • Agriculture and Agro-processing;
  • Tourism;
  • Manufacturing;
  • Infrastructure (with a focus on transport, water, housing, commercial structures, industrial estates);
  • Energy;
  • Mining; and
  • Financial Services

Under the patronage of His Excellency Professor Arthur Peter Mutharika, President of the Republic of Malawi, the Forum will play a host to 500 private sector delegates from Malawi, Africa and the rest of the world. Bankable projects and business opportunities will be presented.

Find out more about Malawi investment and trade:

For questions contact:
Malawi Investment and Trade Center:
Malawi High Commission in London: 
Malawi Consulate in Sweden: +46 760829928


Invest in Namibia Conference

The Government of the Republic of Namibia will be hosting the Invest in Namibia Conference under the theme “Promoting Investment for Inclusive Growth and Industrialization” in Windhoek, Namibia, November 8th to 9th 2016.

The Embassy of the Republic of Namibia and the Swedish Southern Africa Chamber of Commerce (SSACC) invite all interested Swedish companies and entrepreneurs to partake in this great opportunity to engage in the Namibian market.

The conference will profile Namibia’s national trade and investment strategy as well as specific business opportunities in the following sectors: Energy, Agriculture, Low-Cost Housing, Tourism, Manufacturing and Infrastructure Development.

The conference will enable investors the opportunity to engage with senior Government Officials and business leaders on how to use Namibia’s strategic location as a growing trade and logistics hub for industrial projects with access to an expanding SADC market of 250 million consumers.

When: 8 – 9 November 2016
Where: Safari Hotel Conference Center, Windhoek, Namibia
Conference Free: USD 150
For questions: OR


The Business of Fashion: AFRICA FASHION WEEK STOCKHOLM – October 1st – 3rd 2015

SSACC member Le Noir PR brings us Africa Fashion Week Stockholm (AFWS) for the second year running. This year SSACC is proud to be one of the main sponsors for the event in a newly formed partnership between SSACC and AFWS which we look forward to continue for many years to come.

The Fashion Industry now receives an annual revenue of $2.5 trillion, with an unprecedented global economy shift of power towards emerging market cities it is therefore unsurprising that women’s apparel market growth will accelerate driven by the increasing weight of emerging markets. Historically the industry has grown 3% annually but by 2025 is expected to be at 5%. Emerging markets will account for 55% of apparel sales and 60% of the growth, 62% of women’s apparel market growth will come from the 600 growth cities, of which 16 of the top 20 are in emerging markets.

Sub-Saharan Africa (SSA) has the potential to become the global manufacturing destination, especially considering the rising cost pressure in traditional markets such as China. Swedish fashion retailer giant H&M is one of the latest global companies to experiment with sourcing its products from sub-Saharan African countries. It has placed test orders for garments from Ethiopian and Kenyan suppliers and plans to open outlets in South Africa. A number of European fashion brands, including Topshop, Zara and Mango, have expanded to countries such as South Africa and Nigeria in recent years. Online retailing is also growing, offering new sales avenues. Nigeria for example with 56 million internet subscribers and 120 million active mobile lines (2013), has witnessed a massive increase in e-commerce. This is expected to grow further as infrastructure and confidence in online retail grow – British online fashion store ASOS now delivers to Nigeria

Economic trends such as high growth in urbanization, a youth skewed demographic, growing middle class and internet subscribers makes the potential of the fashion industry in SSA vast. Despite these positive indicators SSA still has many challenges that must be over come in order for the true potential of the industry to be reaped. Infrastructure is one of the main challenges, along with lack of government policies (for example financing) to serve as enablers for the industry to grow. External challenges include issues such as “dumping”: over production from Turkey and China, last seasons clothing from Europe and the US and used clothes from consumers in developed countries under the hospice “help Africa”. It is also important for SSA to develop the full value chains in the industry, that is, from cotton farming to clothing manufacturing. The African Cotton & Textile Industry Federation (ACTIF) calculate that if 100% value was added to the lint currently produced in Africa it would translate to the creation of 9 million jobs for the continents textile industry.

The capacity building for the fashion industry must therefore begin from growing SSA’s textile industry, encouraging investments in this space which would subsequently grow the Fashion Industry.

There are 11 cities in SSA that currently have a large existing apparel and footwear market and should be on the watch list for all in this space:

1. Johannesburg & Cape Town – South Africa – $28.8 billion

2. Lagos – Nigeria – $4.7 billion

3. Luanda – Angola – $1.5 billion

4. Dar Es Salaam – Tanzania – $1.1 billion

5. Nairobi – Kenya – $1 billion

6. Kinshasa, Congo DRC – $620 million

7. Abidjan – Ivory Coast – $549 million

8. Addis Ababa – Ethiopia – $440 million

9. Dakar – Senegal – $215 million

10. Accra – Ghana – $167 million

(data source Euromonitor International)

Africa Fashion Week Stockholm (AFWS) 2015 will be a 3 day event, organized by Le Noir PR with SSACC as one of the main sponsors. This is a must event for all those that are interested in entering this space or currently engaged in the industry in Africa and are looking to expand. The event will kick off with a VIP Dinner on the 1st of October, in attendance will be Stockholm Fashion Week, Stockholm Fashion District, Companies engaged in this industry both in Sweden and Africa, Swedish designers of African Origin, The Diplomatic Missions of SADC and many more. more information on AFWS-2015 click HERE

– How to become a member of SSACC –